Wildfire Resilience Week
Theodore Payne Foundation | Wildfire Education Campaign
This campaign promoted awareness and readiness in wildfire-prone regions. Using educational resources, workshops, and community interaction, we empowered homeowners to create resilient gardens that would help protect them from the ongoing threat of wildfires. Our digital ads received over 1 million impressions, successfully filling our classes and advancing our educational goals.
Creative Director / Designer / Photographer / Videographer
Media: Video, Social Media, Web, Print
Social Media
This social media campaign was designed to link audiences with free resources and classes. In addition, a dedicated Instagram Highlight was established to gather and showcase the most captivating stories about fire-related content, guaranteeing effortless accessibility for viewers year-round.
Week-long Instagram Stories campaign
Resource Guide
Every promotional effort guided consumers to either download or order a printed copy of this guide, which is packed with valuable information.
Illustrations by Edward Lum
Paid Media
Fire Ecology Video
We produced a series of videos as a valuable supplement to our Wildfire Resilience Campaign. These videos shed light on fire as a natural and vital component of life in Southern California, contributing to the region's rich biodiversity while also posing a significant danger. This holistic apporach explores strategies for building wildfire-resilient communities, adapting to this evolving reality, and fostering a harmonious coexistence with fire in our ecosystem.