Native Plant Garden Tour

Theodore Payne Foundation | Spring of Life (20th Anniversary Event)

Celebrating 20 years of native plant landscapes, this milestone tour invited Angelenos into stunning home gardens that model a more sustainable way of living. Through a multimedia campaign—spanning web, video, print, and podcast—the project deepened public connection to nature and helped drive record attendance, selling out for the first time in its history.

Creative Director / Designer / Photographer / Videographer
Media: Web Design, Video, Social Media, Digital Advertising, Print

Guidebook

This 100-page guide not only serves as a catalog but also includes a pull-out map and stickers that double as entry tickets. It goes beyond being just a catalog by featuring articles, recipes, and links to native plant resources, making it a valuable collectible.

Event Website

I created all wire frames and designed the UI and UX navigation for a seamless look and feel.

  • NPGT Westside Gardens

    Westside Gardens Menu Page

  • NPGT Westside Garden Page

    Westside Garden Sample Page

  • NPGT Eastside Gardens

    Eastside Gardens Menu Page

  • Eastside Garden Sample Page

  • Container Garden Article Page

    Container Garden Article Page

  • About the Garden Tour

    About Page

  • NPGT Landing Page

    Landing Page Preview

Apparel

Limited Edition Poster

Social Media

I concepted, art directed and filmed organic posts that drove traffic to the Native Plant Garden Tour website to promote ticket sales, merchandise and more.

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Santa Barbara Botanic Garden | Field Guide Publication
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Theodore Payne Foundation | Garden Tour Videos